Design Journal

The Price of 'Fashion'

By Dushyant Asthana

Your shirt should not cost the same as a glass of martini. If you are not paying a fair price for...

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The Hidden Life of Colors

By Dushyant Asthana

In nature, the colorful plumage of birds serves to attract a mate, just as floral color is an important factor...

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The Conundrum of Dressing Well

By Dushyant Asthana

Clothes communicate values, attitudes, identity and attributes that a person seeks to project to the world. Style can therefore be...

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The Hand-Loomed Fabric

By Dushyant Asthana

At Dushyant Asthana, we always strive to create designs that are not only timeless, but also a reflection of our...

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