Design Journal

Clothing style can communicate values, attitudes, identity and attributes that a person seeks to project to the world. Style can therefore be seen as a form of communication, notifying others immediately with non-verbal cues what that person wishes to portray to society about one’s own personal value system.

As individuals with a sense of style, we are drawn to those others who exhibit the same characteristics, whether it be an impeccably executed traditional suit, an equally excellent choice of the most trendy articles of the day combined in an artistic manner, or even an oddball mixture of a vintage find paired with a very contemporary piece of clothing. So long as one is dressed well, however it may be that one’s personal style dictates what “dressed well” entails, it all boils down to aesthetics. If chosen well, a piece of clothing will generally have merit of its own accord. The way in which the wearer combines it with other items to interact with the rest of the outfit as an aesthetic whole is what really determines if the individual has dressed well. A well-dressed individual can evoke admiration, awe, reverence, inspiration, and sometimes even slight tickles of envy. Admiring a well-dressed individual feels analogous to taking the time to lose oneself in a Rothko.

Stylish individuals are perceived to be more successful, whether this may be true or not. They have taken the time to shop, select, and curate an outfit in a manner that suits their particular expression of value. This consideration for appearance generally signifies an attention to detail, often a creative persuasion, and most importantly, confidence.  One study showed that individuals who were dressed more fashionably were actually attributed as being more social than individuals dressed in a less fashionable manner. We view a well-dressed individual, appreciate and enjoy their attire, and immediately our feelings towards this individual are positive. Regardless of whether or not we have ever met this person, or only ogled them voyeuristically from afar, once our internal dialogue says “Wow, I love that!” we immediately and automatically have a favorable impression of them.

In our modern world where real, interpersonal communication is at a record low while cursory communication in the form of texting and tweeting is rampantly omnipresent, it becomes even more essential to be able to give off a favorable impression at a glance. The way we choose to dress instantly signifies to others our specific values through individual choices in style. It is therefore crucial that this signifier be a positive one. Never will it be detrimental to be dressed well.

Each of the styles featured are influenced by pioneers in fashion and design. These trailblazers began careers in other fields, but were drawn to fashion as a creative passion they could not ignore, much like our own Dushyant Asthana. Self-made and innovative, these entrepreneurs each embody the ideal contemporary successful man. We pay homage here.

The Tom:

If there were a GOAT of suits, The Tom would be it. Oh and by GOAT, we mean Greatest Of All Time. A suit that transcends the generation and style continuum, The Tom looks just as great on a 25 year old as it does on a 55 year old. This suit is built to last. The Tom is a gift that keeps on giving. With wider lapels, a medium-slim fit and a brash, nearly cheeky masculinity, the Tom is a traditionalist’s dream. Like its namesake, The Tom is perfect for the gallantly classic man with immaculate taste. Dress The Tom up with a pocket square for an audacious twist.

The Lapo:

From the glacial heights of the Italian Alps to the chaotic depths of Florence’s narrow street markets, The Lapo can, in fact, fearlessly conquer all. Outfitted with extra wide peak lapels and straying far from “safe” colors, The Lapo is not for the faint of heart. The Lapo is an unabashed entrepreneur’s ideal, open and adventurous. We designed it for men who take charge, men who take chances, but most importantly, we designed The Lapo for men who break the rules. Think of it as the Ferrari of suits, if you will.

The Oz:

Meet The Oz - our unique take on the modern fit: just a bit BOLD.  Constructed with slim lapels and lightweight fabric from Huddersfield, England, The Oz may be the most extraordinary suit you will ever own. Wear it with equal ease to an investor meeting or on a date - you just can’t go wrong! The Oz is a suit that epitomizes the unorthodox individual intent on forging his way off of the beaten path. The Oz leads British bespoke couture in an innovative yet elegant manner. Sleek and contemporary, The Oz is resilient, distinct and engaging.

The Patrick:

Inspired by classic English style, The Patrick is a six button double-breasted suit that is here to change the game. Deriving its name from the depths of Savile Row, The Patrick is truly a versatile suit. Pair it with a crewneck and loafers OR a button-down shirt and oxfords, and you will be the reason why the show stops. Simple yet sophisticated, this double-breasted suit hearkens from a rich history of bespoke English tailors. Straightforward lines and crisp colors achieve a flawless sensibility for the chivalrous gentleman.

The Ralph:

The Ralph is our most traditional style. That may be so, but don’t let that fool you into thinking The Ralph is a conservative suit. The Ralph carries quintessential American style to a higher level. Simple and clean, made of 100% Merino wool, it embodies the American Dream attained. Impeccable and effortless, the Ralph rejects edginess to embrace beauty in the familiar. Offered with slight shoulder pads and medium wide notch lapels, The Ralph is a suit that James Bond would choose to wear as he fights to saves the world. After all, the man in the suit does always win the fight!

In nature, the colorful plumage of birds serves to attract a mate, just as floral color is an important factor in long-distance recognition and attraction of pollinators. Alternatively, bright hues in insects, amphibians, fish and plants can often signal a warning to potential predators. As in nature colors may serve to attract or to convey overt or subtle signs to others, human behavior often mirrors this predilection when it comes to choosing clothing color.

When considering color and clothing, bright colors and saturated hues attract the viewer’s eye while simultaneously stimulating the senses. The more saturated a hue, the more one’s brain is triggered, the more impacted a viewer is, and the more attention is drawn. Brighter hues are generally therefore preferred over lighter hues. Bold and unique colors can convey meaning. They can signify that the wearer desires to make a strong impact, whether it be one of allure, edginess, or as a statement of confidence and individuality. Studies show that novel and unique is always more memorable than the familiar.

In addition to color being a statement to others, it is more importantly an expression of one’s own identity.  Bold and unique clothing color choices can help the wearer outwardly define their personality, attitude, and assert a sense of self. Bright hues inspire confidence, and have positive effects on behavior and mood when used to accurately project who the wearer wishes to be.

At Dushyant Asthana, bold hues are a critical component of the contemporary man’s unique wardrobe. The clothes you make the choice to wear are viewed by both yourself and others throughout the day, so we believe they should serve as a constant inspiration to both yourself and others. Express yourself. Be bold.